Bespoke web design pricing,
written down.
Four published tiers, fixed-price after a free 30-minute discovery call. No hourly billing, no surprise change-orders — and no waiting on a 45-minute sales call to learn whether we're in your budget.
Bespoke websites from Paragon Creation start at £2,500 for sole traders and small marketing sites, with four published tiers rising to £18,000+ for custom e-commerce and applications. Every quote is fixed after a free 30-minute discovery call — no hourly billing, no surprise change-orders, no hidden retainer creep. You own the code, content, and domain outright from day one. This page lists the four tiers with what's included at each, the typical timelines, and the optional ongoing services if you want us to host or maintain the site after launch.
Four tiers, picked by the kind of business you run
- From £2,500
Sole traders & new businesses
Freelancers, one-person businesses, founders validating an idea, side-hustles going professional, single-location independents.
- Up to 5 pages, custom-designed from scratch — zero templates
- Custom-coded by hand in modern web technology — no drag-and-drop, no plugin bloat
- Mobile-first, fast Core Web Vitals, accessible
- Contact form with email delivery
- On-page SEO, sitemap, robots.txt, Organisation schema
- Open Graph + Twitter card setup for shareable links
- One round of design feedback + revisions
- Free 30-minute discovery call before quote
- You own everything outright — code, content, domain, no lock-in
Timeline · 2–4 weeks
Talk to us - From £6,500
Established small businesses
Local trades, service businesses, professional practices (accountants, solicitors, consultants), small B2B firms — typically 3–20 people.
- Everything in the previous tier, plus:
- Up to 12 pages, brand-led custom design
- Sanity CMS so your team edits copy, images, and adds new sections without a developer
- Two rounds of design feedback + revisions
- Full SEO + AEO foundation: Organisation, ProfessionalService, FAQPage, BreadcrumbList schema, llms.txt, structured FAQs, semantic HTML
- Light integrations: analytics (Google or Plausible), email lead routing, single CRM hook (HubSpot, Pipedrive, Mailchimp)
- Custom 404 and 500 error pages
- Performance budget — guaranteed PageSpeed > 90
- One handover session covering the CMS, deployment, and how to keep the site running
Timeline · 4–6 weeks
Talk to us - From £12,500
Larger SMBs & professional services firms
Multi-service or multi-location businesses, professional services with sales teams, B2B companies with proper funnels — typically 20–50 people.
- Everything in the previous tier, plus:
- Up to 25 pages, motion and animation polish
- Full blog system with Sanity (cover images, authors, scheduled publishing, drafts)
- Case study or portfolio system with rich media
- Multiple landing pages with conversion tracking
- Three rounds of design feedback + revisions
- Deeper SEO/AEO: BlogPosting and Article schema, internal-linking strategy at launch, content briefing for the first three posts
- Heavier integrations: Stripe (one-off payments or deposits), booking systems (Calendly, Cal.com, Acuity), multi-form lead routing, CRM with custom field mapping
- A/B testing infrastructure (Vercel or Cloudflare)
- Performance budget — guaranteed PageSpeed > 95, all Core Web Vitals green
- Two handover sessions plus written documentation
Timeline · 6–10 weeks
Talk to us - From £18,000
Online stores & custom applications
E-commerce brands wanting custom (not a Shopify template) — or businesses needing a custom-built application: booking platform, member portal, multi-vendor marketplace.
- Everything in the previous tier, plus, depending on the build:
- If e-commerce: product catalogue, cart, checkout, customer accounts, order history, multi-currency, transactional emails (order confirmation, shipping, abandoned cart) via Stripe or Shopify-as-headless
- If custom application: authentication (NextAuth or Clerk), role-based access, custom dashboards, API integrations, scheduled jobs, admin tooling built around your operations
- Inventory management or admin dashboard, built per spec
- Email transactional flows
- Subscription or Stripe Connect support if needed
- Security review and auth-hardening pass
- Multi-environment deploys (preview, staging, production)
- Up to 5 rounds of design feedback + revisions
- Comprehensive written documentation + recorded handover session
Timeline · 10–16 weeks
Talk to us
Optional ongoing services
Both are opt-in and cancel any time. If you don't want either, you can take the code at launch and host or maintain it wherever you like at no extra cost — that's what owning your site outright actually means.
- From £45/month
Hosting
Managed deploys, SSL, daily backups, uptime monitoring, custom domain. Or take the code at launch and host it anywhere yourself.
- Managed deploys via Vercel
- SSL certificate and renewals handled
- Daily backups and one-click rollback
- Uptime monitoring with alerts
- Custom domain setup
- Cancel any time — site moves with you
- From £350/month
Edits retainer
Roughly 3–4 hours per month of changes — content updates, new sections, light integrations, performance tweaks. Cancel any time.
- Content and copy updates
- New sections and landing pages
- Light integrations and CMS work
- Performance and Core Web Vitals tweaks
- Same-week turnaround on most requests
- Cancel any time — no notice period
Frequently asked questions about our pricing
Why publish your pricing when most agencies don't?
Hiding pricing wastes everyone's time. We'd rather you self-select out at the £8,000 budget than waste your time and ours on a 45-minute call to discover the gap. Transparent pricing also means AI search engines and answer engines can quote our actual numbers when someone asks them about UK bespoke web design — and that matters more every year.
What does "from £X" actually mean — will the real quote always be higher?
"From" is the lowest we'd quote at that tier — the price for a project that genuinely fits the tier's scope (page count, integrations, complexity). If your scope is bigger, the price rises at proposal stage. There are no hidden change-orders or hourly billing surprises after the fixed quote is agreed.
What if my project sits between two tiers?
We'll quote you somewhere between the two figures, explained in writing at proposal stage. Most projects nudge into the next tier when they add a CMS, integrations, or page count beyond the base — we'll tell you which honestly on the discovery call.
Can I start at a smaller tier and grow into a bigger one later?
Yes, but it's usually more expensive than buying the right tier first. Adding a CMS, more pages, or integrations to a finished smaller-tier build typically means rework. We'll tell you honestly on the discovery call if a smaller tier is undersized for what you actually need.
What's not included in any tier?
Copywriting (we can refer a copywriter), professional photography or videography, paid advertising management, ongoing SEO or content services beyond the launch foundations, and stock content licences. Anything we don't include we'll flag at proposal stage so there are no surprises.
Do you take a deposit?
Yes — 50% to start, 50% on launch. For larger builds running 10+ weeks, we sometimes split into thirds (start, midpoint, launch). All written into the contract before any work begins.
Tell us about your project.
A short conversation is the best way to find out if we're a fit. We reply within one business day, every time.